


I was into skateboarding as a teenager and spent quite a bit of time practicing in my driveway and skating with my friends. It was never something that I was very good at and eventually stopped skating altogether. However, skate culture and style is something that has always stuck with me, especially when it comes to the graphics on the bottom of skateboards. This project is aimed at exploring modern skateboard culture and creating a brand that can stand amongst skateboard brand legends in an established market.