Lotux — HoskBrew

HoskBrew Games

HoskBrew creates retro-inspired video games, bespoke tabletop experiences, and high-quality video game replacement parts. I was asked to create a brand identity for HoskBrew that respects its retro roots, while also building trust and recognition for years to come.

Begin with Beginning

As much as I seem to fight it, the best way to start a project like this is by putting pen to paper and start generating ideas. Often I feel like I am just getting out all of the “bad” ideas in this phase, but once you are locked in, the only limit is your imagination.

In the next phase, I bring ideas those ideas to life. Along the way, new ideas are born.

Defining the Guidelines

After exploring many different directions and variations, we decide on the strongest design and begin setting up the brand parameters. For HoskBrew, this included brand mark minimum clear space and size, logo guidelines, a vibrant color palette, and a strong typography system to round it all out.

↑ Take Me Back ↑

With love from Portland, Ore.

Crafted in Figma. Made with DM Sans and DM Mono by Colophon Foundry.

Lotux

Work

About

Contact

HoskBrew Games

HoskBrew creates retro-inspired video games, bespoke tabletop experiences, and high-quality video game replacement parts. I was asked to create a brand identity for HoskBrew that respects its retro roots, while also building trust and recognition for years to come.

Begin with Beginning

As much as I seem to fight it, the best way to start a project like this is by putting pen to paper and start generating ideas. Often I feel like I am just getting out all of the “bad” ideas in this phase, but once you are locked in, the only limit is your imagination.

In the next phase, I bring ideas those ideas to life. Along the way, new ideas are born.

Defining the Guidelines

After exploring many different directions and variations, we decide on the strongest design and begin setting up the brand parameters. For HoskBrew, this included brand mark minimum clear space and size, logo guidelines, a vibrant color palette, and a strong typography system to round it all out.

↑ Take Me Back ↑

With love from Portland, Ore.

Crafted in Figma. Made with DM Sans and DM Mono by Colophon Foundry.

Lotux

Work

About

Contact

HoskBrew Games

HoskBrew creates retro-inspired video games, bespoke tabletop experiences, and high-quality video game replacement parts. I was asked to create a brand identity for HoskBrew that respects its retro roots, while also building trust and recognition for years to come.

Begin with Beginning

As much as I seem to fight it, the best way to start a project like this is by putting pen to paper and start generating ideas. Often I feel like I am just getting out all of the “bad” ideas in this phase, but once you are locked in, the only limit is your imagination.

In the next phase, I bring ideas those ideas to life. Along the way, new ideas are born.

Defining the Guidelines

After exploring many different directions and variations, we decide on the strongest design and begin setting up the brand parameters. For HoskBrew, this included brand mark minimum clear space and size, logo guidelines, a vibrant color palette, and a strong typography system to round it all out.

↑ Take Me Back ↑

With love from Portland, Ore.

Crafted in Figma. Made with DM Sans and DM Mono by Colophon Foundry.

Lotux